White Bear Studio's challenge with this piece of work was to communicate choice, diversity of music and position UKNY Music at the forefront of the music scene. We created a bold yet classic and premium logo with a contemporary brand language. This allows UKNY music to be flexible in their tone of voice, therefore it is able to appeal to an exclusive private wedding and a new brand music event with top brands.
Photography is where UKNY really found their voice. By creating a strong image treatment we enabled UKNY music to own their photography. Using bright colour saturated live imagery we appealed to youthful and vibrant brands.
We then contrasted this with impactful, high contrast black and white profile shots to engage a more exclusive audience creating an interesting dichotomy. Previously it had been difficult to acquire bespoke shots with a lot of imagery relying heavily on PR agencies so this was a powerful solution.
The refresh is rolling out across all media platforms at every touch point currently. We look forward to seeing this classic and contemporary brand mature like a fine wine over coming years.