Portfolio Bear in mind Our Studio Contact
ClientCPA Ireland
ProjectBRANDING | BRAND GUIDELINES | COPYWRITING
The Brief
CPA (Certified Public Accountants) is a highly regarded and well-established qualification. We were set the brief of rebranding CPA Ireland to build awareness of the brand, particularly for new students looking to enter the accounting industry.
 
Our brief was to create a future-facing brand that would put CPA to the forefront of its sector, appealing to students and existing members to ensure the CPA brand stays as up to date as its teaching programmes.
The Brief
CPA (Certified Public Accountants) is a highly regarded and well-established qualification. We were set the brief of rebranding CPA Ireland to build awareness of the brand, particularly for new students looking to enter the accounting industry.
 
Our brief was to create a future-facing brand that would put CPA to the forefront of its sector, appealing to students and existing members to ensure the CPA brand stays as up to date as its teaching programmes.
The Results
Our core concept revolved around the slogan “Go Anywhere with CPA”, that we created. CPA Ireland allows its members to study across the world as well as in a huge number of different industries. We felt this was a huge selling point that could be further promoted to its full potential.

We created a visual style using “pathways” made up of segments to represent the variety of journeys you can go on with a CPA qualification. This reflected the aspirational nature of the students as well as the flexibility of the qualification. Whether it is a different country, industry or job role, CPA will help you get there.
 
The pathway concept is encapsulated in the logomark which shows a united, connected brand. We reduced the name from The Institute of Certified Public Accountants Ireland to CPA Ireland in order to create a more flexible mark as well as to reflect how its staff and members referred to the brand.

Our core colour palette of navy and greens ensures the brand relates to its Irish links whilst feeling fresh and modern. We looked in detail at developing vibrant colours for screen as the brand wanted its site to become the hub of the service.
The Results
Our core concept revolved around the slogan “Go Anywhere with CPA”, that we created. CPA Ireland allows its members to study across the world as well as in a huge number of different industries. We felt this was a huge selling point that could be further promoted to its full potential.

We created a visual style using “pathways” made up of segments to represent the variety of journeys you can go on with a CPA qualification. This reflected the aspirational nature of the students as well as the flexibility of the qualification. Whether it is a different country, industry or job role, CPA will help you get there.
 
The pathway concept is encapsulated in the logomark which shows a united, connected brand. We reduced the name from The Institute of Certified Public Accountants Ireland to CPA Ireland in order to create a more flexible mark as well as to reflect how its staff and members referred to the brand.

Our core colour palette of navy and greens ensures the brand relates to its Irish links whilst feeling fresh and modern. We looked in detail at developing vibrant colours for screen as the brand wanted its site to become the hub of the service.
“When our Council members saw the new brand on the enormous screens in Croke Park, chests puffed up with pride. Hats off to White Bear for your creativity, passion and intelligence. You did us a great service and are professionals to your fingertips. Everyone is being drawn to the strength of the new brand and it has given the staff renewed impetus and a great reason to shout out. Best brand project that I have ever been involved in!”
 
Eamonn Siggins
CEO, CPA Ireland
Brand Extension
After developing the branding and brand guidelines we worked with CPA Ireland on their brand rollout to ensure that every touchpoint maintained the brands integrity.
Brand Extension
After developing the branding and brand guidelines we worked with CPA Ireland on their brand rollout to ensure that every touchpoint maintained the brands integrity.
RELATED ITEMS
nHouse
BRANDING | Digital | Print
Donnelly
BRANDING | PACKAGING | PHOTOGRAPHY
Merifor
STRATEGY | Branding | Digital | Print | Marketing